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Terms and Conditions

These Terms and Conditions govern your access and consent to our services’ policy for search engine optimization, web development, digital marketing, and business consulting services at PrimeSERPs. By browsing our website, requesting a free consultation, or signing a proposal with our SEO services, you agree to be bound by these Terms. If you do not agree, please discontinue use of our website and services.

1. Our Services

We deliver a full stack of digital growth services designed to be results-driven rather than generic. Depending on the engagement you select, our scope of work may include:

  • Search Engine Optimization: on-page SEO, off-page SEO, technical SEO audits, local SEO, eCommerce SEO, and Google Business Profile (GMB) optimization.
  • Web Development: WordPress websites, Shopify websites, custom websites, web applications, and landing pages built to convert the traffic our SEO campaigns generate.
  • Digital Marketing: social media marketing, Google Ads and Meta Ads management, content marketing, email marketing, graphic design, and content writing.
  • Business Consulting: strategic guidance to help you align your growth goals with the right mix of services.

The exact scope, timeline, and deliverables for any engagement are confirmed in a separate proposal, statement of work, or service agreement, which forms part of these Terms once accepted.

2. Eligibility and Account Responsibilities

You must be at least 18 years old and legally authorized to enter into a binding contract on behalf of yourself or the business you represent to use our services. You are responsible for the accuracy of the information you provide us, including website access credentials, business details, and billing information.

3. Proposals, Fees, and Payment Terms

3.1 Quotes and Proposals

Pricing for SEO, web development, and digital marketing services is quoted on a project or retainer basis following a free consultation or discovery call, and is valid for the period stated in the proposal.

3.2 Invoicing and Payment

Unless otherwise agreed in writing, invoices are payable within the timeframe specified on the invoice. Late payments may result in a temporary pause of active work, including ongoing SEO campaigns, until the account is brought current.

3.3 Refunds

Because SEO, technical SEO audits, and digital marketing work involve hands-on labor, strategy, and third-party ad spend from the outset, fees already earned for work performed are generally non-refundable. Any exceptions are handled on a case-by-case basis and confirmed in writing.

4. Client Responsibilities

To help us deliver effective SEO services and digital marketing results, you agree to:

  • Provide timely access to your website, hosting account, Google Business Profile, analytics, and advertising accounts where required.
  • Review and approve content, designs, or campaign assets within agreed time frames.
  • Supply accurate business information used in local SEO and GMB optimization.
  • Avoid making unauthorized changes to your website or campaigns that conflict with active SEO or web development work without informing our team.

5. Intellectual Property

5.1 Our Pre-Existing Materials

All frameworks, audit templates, reporting tools, and proprietary methodologies we use to deliver SEO, technical SEO, and digital marketing services remain the exclusive property of PrimeSERPs.

5.2 Client Deliverables

Upon full payment, ownership of custom deliverables created specifically for you — such as website code, written content, or graphic design assets — transfers to you, excluding any third-party licensed material, stock assets, or our underlying tools and processes.

5.3 Portfolio Rights

Unless you request otherwise in writing, we may reference completed projects, before-and-after SEO results, and general outcomes in our portfolio, case studies, and marketing materials.

6. Search Engine Optimization Disclaimer

Search engine algorithms are controlled by third parties such as Google and are updated frequently. While we apply proven on-page SEO, off-page SEO, technical SEO, and local SEO practices, we cannot guarantee specific rankings, traffic volumes, or time frames for results. A more detailed explanation of these limitations is provided in our separate Disclaimer page.

7. Third-Party Platforms and Ad Spend

Where our digital marketing services include Google Ads, Meta Ads, or other paid platforms, any advertising spend is separate from our service fees unless explicitly bundled in your proposal. We are not responsible for policy changes, account suspensions, or costs imposed directly by third-party advertising or hosting platforms.

8. Term, Suspension, and Termination

8.1 Term

Engagements run for the duration stated in your proposal or service agreement, whether project-based or on a recurring retainer.

8.2 Termination

Either party may terminate an ongoing engagement by providing written notice according to the term specified in the applicable proposal. You remain responsible for fees for work completed up to the termination date.

Effect of Termination

Upon termination, we will provide reasonable handover support for completed deliverables and account access, subject to settlement of any outstanding invoices.

9. Limitation of Liability

To the fullest extent permitted by law, PrimeSERPs shall not be liable for indirect, incidental, or consequential damages, including loss of revenue, traffic, or search rankings, arising from your use of our website or services. Our total liability for any claim arising from a service engagement is limited to the fees paid by you for the specific service giving rise to the claim.

10. Confidentiality

Both parties agree to keep confidential any non-public business, technical, or strategic information shared during the course of an SEO, web development, or digital marketing engagement, and to use it solely for the purpose of fulfilling the agreement.

11. Governing Law

These Terms are governed by the laws applicable in Pakistan, without regard to conflict-of-law principles, unless a separate service agreement specifies otherwise for a particular client engagement.

12. Changes to These Terms

We may revise these Terms from time to time to reflect changes in our services, business practices, or legal requirements. Continued use of our website or services after changes are posted constitutes acceptance of the updated Terms.

13. Contact Us

For questions about these Terms and Conditions, please contact our team:

  • Email: info@primeserps.com
  • Phone: +92 311 6261346
  • Address: Multan, Pakistan